Monday, July 27, 2009

Very Old Packaging

Revisiting: Old containers featuring beautiful and noteworthy designs

The effective branding of these early 20th century household products is evident in the unique logos, graphics and information on their packaging. How fortunate they've been saved and preserved, some with evidence of their original products, others as re-purposed.

Faultless Starch was a breakthrough product from its introduction in the 1890s for its simplicity of use and no need for lengthy boiling. It claimed to give a finished look to embroidery and lace, and was commonly used as baby and bath powder. Between 1895 and the 1920s the Kansas City company produced 36 illustrated booklets and attached them to the boxes. They included familiar stories for children with the added twist of always mentioning the product. In Little Red Riding Hood, for example, grandmother's starched apron is so pretty to the wolf that he stays for tea. The books also included riddles, games, helpful hints and useful facts.

Kingsford Silver Gloss Starch was started in 1848 in Oswego by Thomas Kingsford, a chemist. He developed it from corn and later improved and marketed it for culinary use as well. A tiny cookbook distributed by the company in 1876 boasted, “The experiment which first gave to the world this Laundry Starch made from Indian Corn, and the skill which perfected it, have been productive of still more notable success in furnishing this new article of food, which is adapted alike to the taste of the epicure and the wants of the invalid."

Not much to share on the Louse Killer to keep your poultry safe from lice. But it's a great looking design.

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