Style in Your Seat Pocket

Starting a little holiday flying across the ocean has just gotten more stylish. The free amenity bag from Virgin Atlantic has brought an old standby into the realm of cool design. When I was a child and before I had ever flown overseas, my uncle would bring me lovely treasures from his adventures in Asia and Europe. Among the carefully selected souvenirs I was equally enthralled with the fabric or vinyl airline bags he offered still packed tightly with diminutive containers of toiletries nestled among the footies and eye covers.

In Virgin Atlantic's take on this transatlantic tote, the cozy socks and eye shade are helpful when you try to get a head start on your arrival time zone or just want to dress up like a red footed mummy. And the translucent red toothbrush with matching cap looks like a design winner. But it's the plastic zipper pouch with drawings of everyday things that you'll want to reuse throughout your itinerary. Maybe to keep your travel diary, or a little snack safe and dry or keep your cellphone moisture free on the sandy beaches in the south of France or around the streets of London?

As flyer bags go, the VA contents are not that different from what airlines have offered international guests for decades. But in this world of diminishing amenities, it's refreshing to find something useful in such a good-looking and simple reusable design.