Monday, March 1, 2010

Subway Car Transformed

Imagine stepping onto a New York city subway car and entering the visual delights of a Dutch collector's salon. Take the S shuttle from Grand Central to Times Square before March 4 and you can experience the fabulousness for yourself. Mahogany wainscoting, damask wall covering, paintings by Dutch masters, even ceiling medallions and tufted seats have all been thoughtfully faux furnished to invite you away.

The wrapped subway shuttle has reawoken in color and style thanks with the The Netherlands Board of Tourism marketing campaign, "Just Be. In Holland." The three different themed cars (decorated inside and out) represent the city's cultural, classic and contemporary attractions and include translations of fun Dutch phrases and words. Catch it, if you can!

Image courtesy of PointClickHome


  1. Thanks for visiting Trixi. It looks like it was a great success - or certainly a bright spot of the day for the subway travelers.


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